This course provides an introduction to strategic communication, focusing on total rewards communication. It begins by establishing the purpose and value of strategic communication along with discussing how behaviors can be influenced by communications. In addition, an eight-step process is detailed providing guidance for creating an effective and efficient communication campaign. Case studies provide participants an opportunity to apply the eight-step process. Furthermore, specific communications related to each of the total rewards elements are highlighted, as are suggestions for communicating special situations, such as a merger or an acquisition.
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Quest Conference Center 8405 Pulsar Center Columbus, OH 43240 United States Phone: 1 614-5405540 Fax: 1 614-5405541
Fairfield Inn & Suites Columbus Polaris 9000 Worthington Rd Columbus, OH 43082 United States Phone: 1 614-5680770 Fax: 1 614-5680771 Website
Lunch will be provided.
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